Market Intelligence Insights for Utility Programs
What is the Market Intelligence Dashboard?
The Market Intelligence Dashboard is a proprietary business development tool from Ekotrope that provides access to data insights from over 1 million HERS-rated homes, representing roughly 1 in 4 homes built each year. These insights represent nearly every facet of the home, including all building specifications as well as the code and rebate criteria they meet.
The residential construction market is constantly shifting, and it can be difficult for stakeholders to keep up with how new codes, tax credits, and standards affect the way homes are being built. That’s where the Market Intelligence Dashboard comes in.
In particular, Ekotrope’s unique data helps building product manufacturers illuminate the best markets that fit the ideal customer persona, reducing the hours spent on research, strategy, and pursuing unqualified leads. Builders have started to leverage these insights as well in order to gain more visibility into their various divisions so that they can track incentives and home performance, see how they’re building across different divisions, identify areas for improvement, and optimize tradeoffs.
Ekotrope’s data solutions are cloud-based, making them easy to access from anywhere in the world. There are no bulky downloads or constant updates—just a convenient business intelligence resource to boost your competitive advantage and make better informed decisions.
How Can it Benefit Utility Programs?
Wondering how our Market Intelligence tool could help you as a utility? Look no further - below you’ll find 3 use cases that our tool would be able to help you with.
If you are managing a midstream energy efficiency program that incentivizes having a specific equipment type installed in homes but you don’t want to blindly reach out to all of your customers, we can help! Utilizing the Market Intelligence tool can allow you to reach out to a targeted group of customers whose homes either have or don’t have specific equipment installed. By narrowing down your outreach you can have more intentional communications.
Does your utility have an online marketplace with offerings to customers? This is a great way to claim savings and provide value as an energy provider, but it can be tricky to know which products would be most attractive to customers and which to tie incentives to. Our Market Intelligence tool can help you decide what products to add to your marketplace or include incentives based on what energy efficient builders are adding to new homes. Use this information to inform what could be most attractive for customers with existing homes that want to be more energy efficient.
Finally, our tool can help provide insight into what your current program could look like. With insights on what new efficient products builders are using, you can build that into your design in order to maximize savings and efficiency to gain the most out of your program.
Sound like a fit? Reach out to us today to schedule some time to chat about how we can optimize your programs with our Market Intelligence tool by contacting us at programsupport@ekotrope.com.